Turn clicks into sales

email marketing

email marketing

The main benefits of email marketing

These are to create awareness about your product or service and to drive more traffic to your website and your social networking groups. When creating links in your mailer, it is vital that you don’t just direct your recipients straight to your homepage. Your homepage may be fabulous, but it doesn’t have the push you need to turn a click into an action as it is too general and doesn’t follow through from your specific email marketing campaign. When your email marketing campaign’s call to action has been successful and has lured your subscribers to click through, you don’t want to ruin your chances of a sale by directing your subscriber just to your home page where they are left to aimlessly wander around your website, not knowing exactly what to do next. Landing pages can be designed and created to maximise your sales platform and drive the message home about your product or service. You have a matter of seconds to focus your visitor’s attention before they are distracted or get bored and close the page so make those seconds count. The key is to create a landing page which follows-through the email marketing message from the email newsletter campaign and lets your subscribers know without a doubt what they should do next. Design your landing pages to be clear, to the point and simple with loads of white space to give your visitor clarity.  Lure in your subscribers to take action and convert that click into a sale.