Choosing the Right Mass Email Software for Your Business

Mass Email Software Should be Your Priority

Are you looking to utilize mass email software for your business? While it can be successfully done, it is important that you understand how to send out mass emails in an ethical and legal manner. Additionally, you may run into issues with email servers banning your email if they deem you as spam. However, here are a few tips you will need to consider when picking the correct mass email software for your business.

CAN-SPAM Act of 2003 Compliant

Make sure that the mass email software you will use is compliant with the CAN-SPAM Act of 2003. The main thing you need to know about this act is the core requirements the email software needs to be compliant with. This includes having a returnable email address on each email.  The mass email software has to also provide a way for individuals to unsubscribe from future emails. Not making sure the mass email software allows these features could put your business in a world of hurt if prosecuted against this act.

Sends Out Emails in Batches

The mass email software should also only send the emails out in batches, which keeps servers from being suspicious about the emails being considered “spam.” Web servers today have advanced software on them, which allows them to detect that there are a massive amount of emails sent at one time. Therefore, the mass email software should have the capabilities of sending the emails in batches over a period of time.