3 Best Practices For Email Marketing For Newbies

If you're just getting started with email marketing, it's a good thing you're here because there are some very important considerations that you will need to make. Some of these things aren't necessarily obvious, and spending a little bit of time reading and doing research can save you a lot of headaches down the road - so you're in the right place! We've put together a list of 3 best practices to keep in mind when conducting email marketing. Even if you're already an experienced email marketer, you can always learn a thing or two or see things from a different point of view so take a look below.

 1. Email Marketing Newsletters Should Be Inviting & Interesting

When you're using an email marketing service to send out newsletters to your subscribers, make sure you're providing them with something interesting. You need to do more than just to get their attention, you need whatever you say to stick with them so that they'll open your newsletter every time they see it.

 2. Make Sure You Are Compliant With Email Marketing Laws

When you're using a reputable email marketing service, like Total Send for example, they will often go out of their way to ensure you're in full-compliance, particularly with CANSPAM. If you're building your list legitimately and not trying to rip anybody off, this is generally not an issue. One of the reason that reputable companies are very careful about this is because if they allow all customers to just run wild, they will gain a reputation as being a friendly place for spammers, and their "deliverability" rates will start to sink, making it harder for their legitimate customers to reach their audience. So by dealing with companies that put an emphasis on maintaining compliance, you're ensuring that all of your emails will show up exactly where they belong - in your subscriber's in-boxes.

 3.Use Reliable Email Marketing Software

There is a lot of software to choose from, and you will want to make sure the one you work with is simple to use, fast and comes with some great templates as well. Being able to quickly navigate their interface to send out email marketing newsletters and campaigns is absolutely essential, and it will save you valuable time in your day.

 In Conclusion...

Of course, there are many more things to keep in mind, and you're bound to learn more as you go. This quick guide was meant primarily for people who are just getting started, take a look around our website and you're bound to find all sorts of information for all levels of experience. Thanks for reading and happy mailing!